It’s critical now more than ever to elevate your websites, ads, promotions, and marketing materials to penetrate the online market. Picsera, for example, has been providing top-notch 3D renders and models to both big and small companies in the past years. Even the biggest names don’t hire in-house teams of expert 3D render and photo editors, they rely heavily on outsourcing many of their digital media needs. Choosing 3D rendering over 360 photography can save you both time and money.ģD rendering has now become a norm for many e-commerce businesses because of the competitive edge it gains in creative product visualization. Instead of attempting to do it all on your own, you can instead outsource your 360 product spin needs. Both 3D rendering and 360 product photography are technical and specialized media that only the experts can properly execute. This means that having the highest quality photos in your online retail space is a must. More people are now shopping online than ever before. These users can rotate the object’s picture in a 360-degree spin and zoom in/out.
3D rendering engages the customer by making the product interactive. While you can take many photographs from different angles, you cannot rotate them. For 3D renders, the editors can already create that feature for you, down to the last, tiniest detail. As mentioned, to create high-definition close-up of 360 photography, you need to use another zoom technology for it. There will be no more risks of damaging your sample products during the shoot, either.ģD Rendering also offers perfectly replicated models of your furniture, minus the natural imperfections during production or transport.
There’s no need to send an inventory for the photoshoot, so you can avoid the unnecessary expenses of shipping it to a professional studio. The main point of using 3D renders for 360 product spins is that it skips the complex photography process. This is exponentially easier than using a turntable and camera to create a 360-degree spin for such kinds of large furniture. Using online tools such as Expivi and Sketchfab help create an online 360 degrees spin for such products. It’s almost impossible to create perfect 360 product spins for large hard-to-position furniture pieces.ģD rendered product spins are pretty much the most feasible option for such furniture. Imagine doing 360 product photography for a wardrobe or a giant table… Can you make it work with a turntable? You need to hoist the camera at a certain angle to capture the entire piece, so large furniture is complex to shoot.Ī 360 shot usually requires a minimum of 36 shots using a camera to create a spin product for just one horizontal or vertical axis. Often, a product is too difficult or large to shoot only with a camera and a turntable. Furniture companies, for example, will benefit more from 360 product spins than still images. Still images are simpler and cheaper, but it’s not an effective tool for all commerce and industries. Which one is better for your products- still images or 360 product spins? There’s no right answer because each business offers different types of goods and has different sets of resources available. The end product is simply a 360 product spin that businesses can use to effectively present their goods. With this kind of photography, a camera takes a photograph of the object at even degree intervals (for example, 20°) and joins them into a single view photo, which can be rotated easily to show the different sides of the objects. This technology has since evolved into a powerful tool used by e-commerce retailers to compete with brick-and-mortar retailers, with the use of an immersive 3D product spin.
This kind of photography was first introduced in 1994 by Apple to show movies. 360° product photography takes multiple photos of the same object from different angles and then combines them to make a 3D overview of the image.